Services

Services

WHat i can do for you

As a freelance content marketing consultant, I offer comprehensive support ranging from one-off copywriting assignments and individual campaign reports, to defining effective content strategies and managing ongoing content needs.

Whether you’re looking for a dedicated professional to handle all your content marketing requirements, or an extra pair of hands to support your in-house team, I will craft a tailored proposal designed to meet your specific goals.

Based in London, I provide content marketing services both in person across the London Metropolitan Area, and remotely to clients throughout the UK.

Content strategy

A well-defined content strategy is essential for aligning your efforts with broader marketing objectives and business goals. The right strategy will set your business apart from competitors, ensure you reach the right audience, and help you meet (and even exceeding) your KPIs.

Working with me on your content strategy typically includes:

  • Content audit

  • Competitor review

  • Target audience research

  • SWOT analysis

  • Content marketing plan

Content management

Delivering timely, high-quality content is paramount for the successful execution of your content marketing plan. This requires ongoing project and team management, as well as regular operational updates.

Working with me on your content management typically includes:

  • Day-to-day governance of your content workstream including

    • Content marketing plan adhesion

    • Stakeholder oversight

    • CMS updates

    • Supporting media releases

  • Execution of special content initiatives such as guideline documents, website developments, and project launches

Content production

A consistent and strategic approach to content production is key to cutting through today’s crowded media landscape. Creating content that is on-brand, engaging, and tailored to your target audience will help your business build and retain awareness, foster customer loyalty, and ultimately drive conversions.

Working with me on your content production typically includes:

  • Content ideation

  • Copywriting

  • Overseeing other content production streams

  • Content adaptation

Content analysis

Understanding how your content is performing is crucial to maximising its impact, aligning it with your broader marketing objectives and KPIs, and guaranteeing that your content strategy remains relevant. A thorough content analysis can reveal data trends and patters, actionable insights, and opportunities for campaign optimisations that will elevate the performance of your content.

Working with me on your content analysis typically includes:

  • Content performance report

  • Competitor comparison

  • Insights and recommendations

Good to know

  • Every clients’ needs are different, and I tailor my services to meet your requirements. E-mail me at baseottoelena@gmail.com, and I will get back to you promptly with a tailored proposal designed to meet your specific goals.

  • All of my stated services, I deliver myself. Projects that require specialist skills will be explicitly stated in my proposal. For such projects, I am happy to work with your suppliers or help source and select suitable suppliers. Either way, I will manage the delivery of their work and remain your main point of contact throughout the project.

  • I don’t build websites, but I can project manage the delivery of a new website, as well as support in the mapping of the website architecture. For such projects, I am happy to work with your developers or help source and select suitable developers.

  • I don’t provide technical SEO services, but I can help with on-page, off-page, and local SEO, as well as conducting SEO audits and making recommendations for improvement. Technical SEO requires the expertise of a web developer or specialist SEO agency.